2012 Olympic Table Tennis Sponsors

The International Olympic Committee's (IOC) commercial programme has four main objectives...

1. To create long-term commercial relationships to ensure the financial stability of the Olympic Movement
   
   
2. To ensure that the largest possible audience around the world can view and experience the Olympic Games via a variety of broadcast platforms
   
   
3. To ensure appropriate distribution of revenue throughout the Olympic Movement, including future Organising Committees, National Olympic Committees, International Federations and other recognised organisations
   
   
4. To preserve the special character of the Olympic Games, to protect and promote the Olympic image and ideals throughout the world, and to work with all marketing partners to enhance Olympism

The IOC is also committed to the following...

1. No 'field of play' advertising - The Olympic Games are the only major sporting event in the world where there is no advertising in the stadium or on the athletes
   
   
2. Clean telecast by Olympic Games rights-holding broadcasters
   
   
3. Restricted number of corporate sponsorships

So therefore the IOC has several different levels of sponsorship for the Olympics.

The Olympic Games reaches billions of people in over 200 countries and territories throughout the world and revenue generated by commercial sponsorships account for more than 40% of Olympic revenues.

Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity, and the use of designated Olympic images and marks.

The top level of sponsorship for the London 2012 Olympic Games consists of 11 companies who have worldwide sponsorship rights.

These are organised and managed by the IOC.

Then there are additional (lower) levels of sponsorship which are managed by the host city, under the direction of the IOC.

These are domestic sponsorship programmes which grant marketing rights within the host country or territory only.

You can see all the London 2012 Olympic sponsors here...

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was responsible for preparing and staging the 2012 Games and they had to deliver the best possible Olympic and Paralympic Games experience for everyone involved.

With 26 Olympic Sports and 20 Paralympic Sports, it was the equivalent of staging 46 World Championships simultaneously.

They had 36 competition venues, 14,700 athletes, 21,000 media and broadcasters and 10.8 million ticket-holders, and needed a workforce of around 200,000 people.

As well as staging the Games themselves, LOCOG was also responsible for...

• a series of test events in 2011
• staging the Opening and Closing Ceremonies of both the Olympic and Paralympic Games
• the Olympic and Paralympic Torch Relays
• the Inspire programme
• the London 2012 Mascots, and
• the London 2012 Festival - the finale to the Cultural Olympiad.

So International and UK commercial partners provide essential sponsorship to fund the staging of the Olympic Games.

International Sports Federations (IFs) are the governing bodies that supervise a sport at international level ... so for table tennis that's the International Table Tennis Federation (ITTF).

The ITTF organise sponsors for their events and awarded contracts to table tennis companies for the table tennis tables, table tennis balls, and the floor covering at the 2012 Olympic Games.

The table tennis tables used for the London 2012 Olympic Games were supplied by DHS (Double Happiness Sports).

DHS are a Chinese company.

The table tennis balls used for the London 2012 Olympic Games were supplied by Nittaku.

Nittaku are a Japanese company.

The table tennis flooring used for the London 2012 Olympic Games was supplied by Tinsue.

You can read more about Tinsue Flooring here.

Tinsue are a Chinese company.