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2020 Olympic Games Table Tennis Sponsors
Who sponsors the Olympic Games and who are the 2020 Olympic Games Table Tennis sponsors? Find out here...
By Martin Hughes
Owner and Editor
UPDATE
30 March 2020
The International Olympic Committee's (IOC) executive board have decided that the Tokyo Olympic Games will take place from 23 July to 8 August 2021.
These Olympics will still be called Tokyo 2020 despite taking place in 2021.
The Paralympic Games, originally due to start on 25 August 2020, will now take place between 24 August and 5 September 2021.
UPDATE
24 March 2020
In a joint statement made by the International Olympic Committee (IOC) and the Tokyo 2020 Organizing Committee, it was announced today that the Tokyo 2020 Olympic and Paralympic Games have been postponed to no later than the summer of 2021.
This decision was taken in light of the spread of COVID-19 worldwide and to best protect athletes, officials and fans alike.
The Olympic Games are famous for not having any advertising on the field of play.
So does that mean there are no sponsors for the Olympics?
Certainly not!
Here's why...
Ever since the Olympic Movement was founded in 1894, it has depended on partnerships with the business community to help stage the Olympic Games.
And they're even more important today than ever before.
Commercial partnerships are the driving force behind the promotion, financial security and stability of the Olympic Movement.
This was made clear by Jacques Rogge, President of the International Olympic Committee from 2001-2013, who said...
"Without the support of the business community, without its technology, expertise, people, services, products, telecommunications, its financing - the Olympic Games could not and cannot happen. Without this support, the athletes cannot compete and achieve their very best in the world's best sporting event."
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So let's take a quick look at Olympic sponsorship in general, and then take a look at the 2020 Olympic Games table tennis sponsors...
Olympic Games Sponsors
The International Olympic Committee's (IOC) commercial programme has four main objectives...
- To create long-term commercial relationships to ensure the financial stability of the Olympic Movement
- To ensure that the largest possible audience around the world can view and experience the Olympic Games via a variety of broadcast platforms
- To ensure appropriate distribution of revenue throughout the Olympic Movement, including future Organising Committees, National Olympic Committees, International Federations and other recognised organisations
- To preserve the special character of the Olympic Games, to protect and promote the Olympic image and ideals throughout the world, and to work with all marketing partners to enhance Olympism
TABLE TENNIS EXPERT
REVEALS HIS SECRETS
Click Here For Details
Click here for a large selection of
table tennis equipment at Megaspin *
Click here for a large selection of
table tennis equipment at Bribar *
The IOC is also committed to the following...
- No 'field of play' advertising - The Olympic Games are the only major sporting event in the world where there is no advertising in the
stadium or on the athletes
- Clean telecast by Olympic Games rights-holding broadcasters
- Restricted number of corporate sponsorships
So therefore the IOC has several different levels of sponsorship for the Olympics.
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Let's take a quick look at those levels of sponsorship...
Levels of Sponsors
The Olympic Games reaches billions of people in over 200 countries and territories throughout the world and revenue generated by commercial sponsorships account for more than 40% of Olympic revenues.
Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity, and the use of designated Olympic images and marks.
The top level of sponsorship for the Tokyo 2020 Olympic Games consists of 13 companies who have worldwide sponsorship rights.
These are organised and managed by the IOC.
Then there are additional (lower) levels of sponsorship which are managed by the host city, under the direction of the IOC.
These are domestic sponsorship programmes which grant marketing rights within the host country or territory only.
You can see all the Tokyo 2020 Olympic Games sponsors here...
These sponsors account for approximately $3.5 billion US Dollars.
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Additionally, sponsors are required by the individual sports...
2020 Olympic Games Table Tennis Sponsors
International Sports Federations (IFs) are the governing bodies that supervise a sport at international level ... so for table tennis that's the International Table Tennis Federation (ITTF).
The ITTF organise sponsors for their events and awarded contracts to table tennis companies for the table tennis tables, table tennis balls, and the floor covering at the 2020 Olympic Games.
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So who sponsors the table tennis events?
Table Tennis Table Sponsor
The table tennis tables used for the Tokyo 2020 Olympic Games are being supplied by San-Ei.
San-Ei also supplied the table tennis tables for Rio 2016.
San-Ei are a Japanese company.
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And then there was the...
Table Tennis Ball Sponsor
The table tennis balls used for the Tokyo 2020 Olympic Games are being supplied by DHS (Double Happiness Sports).
Double Happiness also supplied the table tennis balls for Rio 2016.
Double Happiness are a Chinese company.
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And finally the...
Table Tennis Flooring Sponsor
The table tennis flooring for the Tokyo 2020 Olympic Games is being supplied by Tinsue.
Tinsue also supplied the floor covering for London 2012 and Rio 2016.
Tinsue are a Chinese company.
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